Once you have identified some employers that you want to work for and are in the process of applying for jobs, you should also start “researching” those employers. This research takes place at two levels: Basic and In-depth.
Basic
Before you even apply for a job, it is advisable that you collect information on the company’s:
- Major lines of business and main products/services
- History and reputation in the industry
- Culture, mission, vision, values, goals
Why should you know this information even before applying?
First, it may help determine whether this is a company you are even interested in working for. Secondly, it is not unusual for recruiters, on the initial call to the applicant, to “quiz” them on what they know about the company to see whether the applicant is serious and did his/her homework. Sometimes this call can come within 24 hours of submitting your application, so you need to be ready!
In-depth
To be prepared for the interview process, in addition to the “basic” research you have already conducted, you should at the very least be knowledgeable of the company’s:
- Competitors and customers
- Performance (revenues, market share, awards/recognitions, industry ranking, etc.)
- Size (annual sales, number of employees, number of locations, etc.)
- Corporate executives, officers, and leaders
Much of this information can be found on the company’s website in the “About Us” section. You should also be familiar with any press releases or articles in the newspaper or magazines about the company. This may be available on the company website, or you may want to use some of the resources available through the FGCU Library.
When do I use the information I have collected?
Remember, every question you are asked during the interview is an opportunity to sell yourself. Therefore, when you are asked what you know about the company, do more than just recite facts and data. Use your knowledge to link your qualifications to their needs. Here are a few examples:
- “I noticed on your website that you have plans to open a new sales office in Orlando. I grew up in Orlando and am very familiar with the city and have numerous connections, which will enable me to help you with that expansion.”
- “I read in an article in a local business magazine that your company’s top priority is enhancing your customer service. After spending three years working for one of the top hotels in the area, I have developed exceptional customer relations skills, which will enable me to help you reach your goal.”