In the intro paragraph, tell the employer why you are writing by stating which position you are applying to and how you heard about it. Use an enthusiastic tone when describing why the position is exciting to you and why you are the right fit over other candidates. Consider using openers that will engage the reader. If you have a personal connection with the company or someone who works there, mention it in this paragraph.
Additional Tips:
- Show your passion for the job and/or the company. A lot of people have the right skills, but employers want people who genuinely want the job.
- Be authentic; don’t go overboard with flattery.
- In some industries like fashion or technology, it is more appropriate to say that you love or use a company’s product.