45% of employers want to know why you want to work for them, so use this space to emphasize your knowledge of the company, your familiarity with the industry, and how this position fits into your career plan. If this section is shorter than two sentences, do not create a third paragraph and instead combine content into the final paragraph. Show the employer that you know what the company does and the challenges it faces. These challenges do not need to be specific, just general industry trends. Then emphasize your value by showing how you might solve the problem.
Example: You might write, “A lot of healthcare organizations are making large adjustments to their methods of providing high-quality care to patients following the changing laws.” Then address how your experience or education in healthcare law and policy has equipped you to meet the challenges of a changing healthcare industry.
Discuss how you feel connected to the company’s product, service, mission, business model, etc. Share a personal or professional experience that taught you about the importance of the industry or the work the company is doing.